How Digging for Gold is Like Event Planning

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The California Gold Rush started in 1848 when John Marshall picked up a few nuggets of gold from a site where he was building a sawmill for John Sutter.  By August of that year there were over 4,000 miners staking claims in the hills and prospecting for gold.

There were three essential things one needed to be successful at gold mining:

  • A map or compass
  • Prospecting tools
  • Gold Nuggets

Effective event planning is much the same.  You need a compass or map to tell you where you are going.  This is your vision for the event and then the objectives for the event.  You really need these before you start prospecting for attendees.  And, the nuggets are the things you want your attendees to, hopefully, walk away with from your well mapped out event.

Nothing too revolutionary there, but it’s still amazing how many event planners start with the tools or the operational considerations before they have a solid vision, map and design to work from.  Hard to get gold from your events without the map and compass first to know where you want to go.

Just a little thought for the day.


One response to “How Digging for Gold is Like Event Planning

  1. Pingback: Three Special Steps = Strategy·

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